Through the analysis done by Nielsen, a Global marketing research firm that collects data from the audience through online/offline surveys to deliver ‘to the point’ output has recently released Edition 9 on How are media habits changing as India enters week 9 of the lockdown. But then, there is something special about our Indian web shows – made in India and made for India and thus shows Like Matram, Patalok, Hundred etc has surpassed them. Now, we all love having a good laugh with Friends or feeling the adrenaline rush with shows like Breaking Bad and Money Heist. Right now, with the nationwide lockdown, these digital platforms are dominating the world of entertainment. The digital space has opened up new avenues not just for the actors, but for the viewers as well.The freedom it serve to the audience has made them riveted. There were days when entertainment for the Indian audience was limited to only television or films. There is no dearth of great Indian content, all at the click of a button, available at your OTT screens.